Algorithmic Surveillance Systems Consumer Response Measurement (CRM) v1.14 (2015)

172x80x80cm, motion sensors, camera and artificial plant.

CRM v1.14 is a camera which can hide behind a plant, once a potential consumer is in range. The friendly, playful and anthropomorphic nature of the CCTV camera ensures that consumers engage with the product without realising that while they are within its range it is collecting their identifiable biometric data as a saleable commodity. When it is exhibited, targets can see anonymised inferences about themselves:

Devised by Ollie Palmer and Max Colson for Virtual Control exhibition at RIBA. Design, construction and code by Ollie Palmer and Guy Palmer. For more work by Ollie Palmer see


Virtual Control, Royal Institute of British Architects, London, 2015 Twitter.png